Do you know that the gross sales funnel has existed not less than since medieval instances, and that Little Crimson Using Hood was really taken in by a gross sales funnel? A precautionary story about who you actually wish to find out about advertising and marketing from… and who you wish to keep away from just like the plague (sure, they’d that again then, too).
When Little Crimson Using Hood set out into the woods on that heat spring day in about 1321 or so, little did she know that she was to come across not solely the Large Dangerous Wolf, however a gross sales funnel so irresistible she would fall for it like a kitten for a saucer of milk.
Little Crimson’s intention was solely to carry some heat currant buns to her pricey outdated granny, however as quickly as she set her foot on the trail into the forest that day, she discovered herself strolling straight into the mouth of a gross sales funnel.
All of it started when she met the Large Dangerous Wolf on the trail. He did not have any hassle getting her consideration, as he was, in fact, a really massive wolf.
He started by complimenting her on her beautiful crimson hood – you see, the primary irresistible aspect of a gross sales funnel, and one that folks usually get incorrect, is all about approaching the prospect with their favourite topic – themselves.
“What a stunning crimson hood you’ve gotten on,” mentioned the Large Dangerous Wolf. “Why thanks,” mentioned Little Crimson, thus responding with curiosity and starting her first step into the slippery slope of Wolfie’s steep and irresistible gross sales funnel.
Subsequent, the Wolf intensified Little Crimson’s curiosity by asking her much more about herself: “And the place may you be going this high quality spring day, my fairly?” And, as you may anticipate, Little Crimson stepped a little bit additional into his gross sales funnel by answering him with info he might use: “Why, to my pricey Granny’s home, to carry her these heat currant buns.”